6J:140 Competitive Strategy
Business Research Basics | U.S. Company Information | Industry Information | News and Articles | Additional Research Resources
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students and staff.
Business Research Basics
Public v. private companies.
Definition of a subsidiary.
Search Strategy Chart 
U.S. Company Information
—Basic Facts and Financial Information
Factiva
This multilingual resource contains newspapers, journal articles, company data, and more.
Mergent Online
Mergent offers 15 years of financial data on U.S. public companies. Also includes recent SEC filings, annual reports, and equity pricing. The equity pricing dates back 30 years.
SEC Filings & Forms (formerly EDGAR)
Users can find electronic versions of reports filed by foreign and domestic corporations with the United States Securities and Exchange Commission from 1994 through the present. How to read financial statements.
—Analysis
Business Source Complete: Datamonitor
Datamonitor (select "Company Profiles" link in the center section of the page) contains profiles and analyses on global companies. The service provides key facts, history, products/services, competitors, and location of subsidiaries.
Investext Plus
Readers can access investment, company, and industry reports from over 500 brokers in North America, Europe, Asia/Pacific, Latin America, Africa, and the Middle East.
NetAdvantage (Standard & Poor's)
Pappajohn Business Building only; no wireless access.
Netadvange includes the S&P Stock Reports — updated quarterly on over 4,600 companies.
Value Line Investment Survey / Value Line Investment Survey, Print (At Desk, HG4501 V.26)
Value Line offers in-depth coverage of 1,700 companies grouped into ninety industries. The print version has back issues in both paper form and microfiche.
Value Line Mutual Fund Survey (At Desk, fHG4530. V35) is also available for analysis of mutual funds.
Industry Information
—Overviews and Analysis
Economic Census
The Economic Census provides a detailed portrait of the nation's economy once every five years, from the national to the local level. It includes key industrial statistics such as the number of establishments, number of employees, payroll, and measure of output.
Industry Studies
Book: Reference, HC 106.8 .I53 2002
This volume ontains detailed studies by leading scholars following 14 major industries.
NetAdvantage (Standard & Poor's)
Pappajohn Business Building only; no wireless access.
Netadvange includes the S&P Stock Reports — updated quarterly on over 4,600 companies.
Value Line Investment Survey / Value Line Investment Survey, Print (At Desk, HG4501 V.26)
Value Line offers in-depth coverage of 1,700 companies grouped into ninety industries. The print version has back issues in both paper form and microfiche.
Value Line Mutual Fund Survey (At Desk, fHG4530. V35) is also available for analysis of mutual funds.
—Market Research
MarketResearch.com Academic
This service offers extensive, detailed market research reports from leading sources: Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information.
Mintel Reports
This site includes consumer market reports by Mintel Analysts.
—Industry and Trade Associations
Associations Ulimited
This database contains information on roughly 460,000 U.S. and international organizations.
ASAE (American Society of Association Executives): Gateway to Associations
This searchable database links to many associations operating on the Internet.
News and Articles
ABI/INFORM Global (ProQuest)
Users can search over 3000 premier, worldwide business periodicals for full-text articles, as well as find data on 60,000+ companies.
Business Source Complete (EBSCOhost)
Business Source Complete contains full-text articles in over 1200 business journals, as well as find company profiles, SWOT analyses, and more.
Factiva
This multilingual resource contains newspapers, journal articles, company data, and more.
LexisNexis Academic
This service provides journal and newswire articles, company profiles, industry data, and more.
Additional Research Resources
Evaluate Resources on the World Wide Web
University of Iowa
How to Recognize a Business/Marketing Web Page
Widener University
Citing Sources (Duke University Libraries)
Citation examples appear in a variety of formats.
Last update: November 2010.
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