Company Information | Industry Overviews and Analysis | Trade Associations and Trade Shows |
Market Research | Demographics | News and Articles | Additional Research Resources
Company Information
Datamonitor Company Reports
University of Iowa access only
Accessible via Business Source Premier.
http://purl.lib.uiowa.edu/ebsco/bizpremier
— Click on Company Profiles under the basic search box. Each company report contains a business description, company history, list of competitors, and a description of the company's major products. The analysis contained in each report often includes an assessment of the strengths, weaknesses, opportunities, and threats (SWOT) facing a particular company.
Factiva
University of Iowa access only
http://purl.lib.uiowa.edu/factiva
— Company information is available under the "Companies/Markets" tab. Access company background information and news, as well as stock quotes, financial data, and comparison reports from this single location.
Investext Plus 
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://infotrac.galegroup.com/itweb/uiowa_main?db=RBW
— Investment, company, and industry reports from over 500 brokers in North America, Europe, Asia/Pacific, Latin America, Africa, and the Middle East. All company and industry reports are provided in full page .pdf format.
Mergent Online
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://www.mergentonline.com/compsearch.asp
— Includes a fully searchable database of 15,000 U.S. public companies listed on the NYSE, AMEX, and NASDAQ exchanges. Each company report incorporates up-to-the-minute news items, company-history information, fifteen years of financial statements, annual reports, and EDGAR filings.
NetAdvantage (Standard & Poor's)
University of Iowa access only
http://purl.lib.uiowa.edu/sandp/netadvant
— Under Publication Search select Stock Reports; find S&P analysts' evaluations and recommendations on over 6,000 publicly-held U.S. listed corporations.
Industry Overviews and Analysis
Economic Census
Free online resource
http://www.census.gov/econ/census02/
— The Economic Census provides a detailed portrait of the nation's economy once every five years, from the national to the local level. Includes key industrial statistics such as the number of establishments, number of employees, payroll, and measure of output.
Investext Plus
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://web4.infotrac.galegroup.com/itw/infomark/1/1/1/purl=rc6_RBW
— Investment, company, and industry reports from over 500 brokers in North America, Europe, Asia/Pacific, Latin America, Africa, and the Middle East. All company and industry reports are provided in full page .pdf format.
Mergent Online
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://www.mergentonline.com/compsearch.asp
— Includes industry profile reports with information on current environment, market trends, and forecasts.
NetAdvantage (Standard & Poor's)
University of Iowa access only
http://purl.lib.uiowa.edu/sandp/netadvant
— Under Publication Search select Industry Survey. Each survey includes a discussion of the current environment, an overall profile of the industry, as well as a glossary of terms and a list of references to additional resources. Users can read many charts and tables.
Trade Associations and Trade Shows
Associations Unlimited
University of Iowa access only
http://purl.lib.uiowa.edu/gale/au
— Contains descriptions of approximately 120,000 international and U.S. national, regional, state, and local membership organizations in all fields.
Directory of Business Information Resources
Book: Reference, HD 2425 .D46
— Lists trade associations, newsletters, magazines and journals, trade shows, directories, databases, and websites by industry. Also provides a listing of special issues of magazines.
Market Research
IBISWorld
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://www.ibisworld.com/
---This online database offers access to over 700 US industry market research reports. The report topics range from car washes to management consultants. IBISWorld also incudes US public company profiles. All of the reports can be downloaded in pdf or MS Word format.
Please note: Our subscription only includes access to the US industry market research reports and the US company profiles.
MarketResearch.com Academic
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://academic.marketresearch.com
— Visitors to this site have access to extensive, detailed market-research reports ranging from 200 to 400 pages in length with charts, tables, and graphs. These reports include information on a range of consumer products as well as consumer profiles and demographics.
Mintel Reports
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://academic.mintel.com
— Mintel presents over 600 published market research reports on European, U.K.-specific, and U.S. consumer markets.
Snapshots: the Market Research Toolbox
University of Iowa access only
http://proxy.lib.uiowa.edu/login?url=http://www.snapdata.com
— Market research reports for the United States, Canada, China, and Mexico are available on this site. In the upper box, under "University of Iowa", click on "My Reports" in order to access the service.
Demographics
U.S. Census Bureau
Free online resource
http://www.census.gov
— Use American FactFinder for population, housing, economic, and geographic data and the State and County Quick Facts database for statistical profiles of states, counties and select cities. An excellent reference resource is also the Statistical Abstract of the United States (also available in print behind Business Library's main desk):
http://www.census.gov/compendia/statab/
State Data Center of Iowa
Free online resource
http://www.silo.lib.ia.us/specialized-services/datacenter/
— "The State Data Center of Iowa is your source for population, housing, business, and government statistics about Iowa, including data from the U.S. Census Bureau, Iowa state agencies, and other state and federal sources."
Iowa City Community Profile
Free online resource
http://www.icgov.org/default/?id=1369
— Demographic profile of Iowa City and the surrounding area.
Demographic Information for the Greater Cedar Rapids Area
Free online resource
http://www.priority1.com/Documents/Demo2006.pdf
— A project of the Economic Development Division of the Cedar Rapids Area Chamber of Commerce.
News and Articles
ABI/INFORM Global
University of Iowa access only
http://purl.lib.uiowa.edu/proquest/abi
— Search 1000 premier worldwide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information is available on 60,000+ companies.
Business Source Premier
University of Iowa access only
http://purl.lib.uiowa.edu/ebsco/bizpremier
— Includes full-text articles from over 3,000 journals in the fields of business, management, economics, finance, banking, accounting — including all issues of the Harvard Business Review. This resource is on the list of EBSCOhost databases.
Factiva
University of Iowa access only
http://purl.lib.uiowa.edu/factiva
— Try Factiva for business news from nearly 8,000 sources from 118 countries in 22 languages. Same-day, full-text articles and indexing of The Wall Street Journal, The New York Times, Washington Post, The Globe and Mail, Financial Times, Handelsblatt, Les Echos, South China Morning Post, Australian Financial Review, Sydney Morning Herald, Straits Times, Yomiuri Shimbun, and local newspapers from around the globe. Newswires include Dow Jones, Reuters, The Associated Press, Asia Pulse, and more than 120 other industry, press release, and local newswires. More than 800 sources are available on or before the date of publication.
Addtional Research Resources
Researching Companies Online
http://www.learnwebskills.com/company/index.html
Searching for Company Information (New York Public Library)
http://www.nypl.org/research/sibl/company/c2index.htm
Industry Data Finder (Cole Library)
http://www.rh.edu/library/industry/industry.htm
Citing Your Sources for Business Students (Boston University Libraries)
http://www.bu.edu/library/guides/pml/citation.html
Citing Business Databases in APA Style (The University of North Carolina, Greensboro)
http://library.uncg.edu/depts/ref/biz/apa_biz.asp
Last update: September, 2007.
Send mail concerning this publication to: bus-lib@uiowa.edu.
Hours 
Site A-Z
Ask a Librarian 
