Advertising, Marketing, Demographics

Ad Council: Historic Campaigns
At this website readers can view historic Ad Council campaigns from 1942 to the present. Material includes print sources as well as television spots.

American Demographics (Advertising Age)
This section of the Advertising Age site covers consumer behavior and attitudes.

Advertising Redbooks.com
These are online versions of the Standard Directory of Advertising Agencies and the Standard Directory of Advertisers.

American FactFinder
The U.S. Census Bureau offers information on population and housing, as well as maps, data sets, and other statistical information.

DataFinder
As the site states, DataFinder "contains data on 133 population, health, and environment variables for more than 220 countries, 28 world regions and sub-regions, and the world as a whole. (Not all countries have data on all variables.)"

Gallup
Information from opinion polls, special reports, trends, and social audits appear on this site.

GreenBook
GreenBook is an extensive guide to marketing research services and focus groups. Users may sort queries by company name, location, etc.

Iowa City Community Profile
The profile contains general demographic information Iowa City, Iowa.

Marketing Power
This portal for the American Marketing Association includes personalized news, best practice papers, Web seminars, and a Career Center for marketing professionals. Additional information is available to members only.

MarketResearch.com Academic
(University of Iowa access only)
Visitors to this site may view detailed market-research reports ranging from 200 to 400 pages in length. The reports contain charts, tables, graphs, and key facts about topic areas. Coverage includes information on consumer products, demographics, healthcare, etc.

Mintel Reports
(University of Iowa access only)
Mintel presents over 600 published market research reports on European, U.K.-specific, and U.S. consumer markets.

Snapshots International
(University of Iowa access only)
Market research reports for the United States, Canada, China, and Mexico are available on this site. In the upper box, under "University of Iowa", click on "My Reports" in order to access the service.

Texas Advertising: Advertising World
From the University of Texas at Austin's Department of Advertising, this directory of marketing information contains numerous links to U.S. and international sources.

U.S. Census Bureau
This official U.S. government site includes resources for searching and handling data, as well as publications, links to regional offices, etc.