InfoHawk catalog:
HD9710 .U52V53 2011
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"Once Upon a Car: The Fall and Resurrection of America's
Big Three Automakers – GM, Ford, and Chrysler"
by Bill Vlasic
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies – General Motors, Ford, and Chrysler – teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government. – Book description
Bill Vlasic discusses Once Upon a Car on BookTV (via YouTube)
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