Market Research Reports

IBISWorld
(University of Iowa access only)
http://proxy.lib.uiowa.edu/login?url=http://www.ibisworld.com/
---This online database offers access to over 700 US industry market research reports.  The report topics range from car washes to management consultants.  IBISWorld also incudes US public company profiles. All of the reports can be downloaded in pdf or MS Word format.  

Please note: Our IBISWorld subscription only includes access to the US industry market research reports and the US company profiles.

MarketResearch.com Academic
(University of Iowa access only)
http://proxy.lib.uiowa.edu/login?url=http://academic.marketresearch.com
— Visitors to this site have access to extensive, detailed market-research reports ranging from 200 to 400 pages in length with charts, tables, and graphs. These reports include information on a variety of consumer products, as well as consumer profiles and demographics.

Mintel Reports
(University of Iowa access only)
http://proxy.lib.uiowa.edu/login?url=http://academic.mintel.com
— Mintel presents over 600 published market research reports on European, U.K.-specific, and U.S. consumer markets.

Snapdata: the Market Research Toolbox
(University of Iowa access only)
http://proxy.lib.uiowa.edu/login?url=http://www.snapdata.com
— Market research reports for the United States, Canada, China, and Mexico are available on this site. In the upper box, under "University of Iowa", click on "My Reports" in order to access the service.