Production Services in the Library:
Challenges & Opportunities

EDUCAUSE Midwest Regional Conference
March 13, 2006
Jim Duncan & Scott Fiddelke
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History: Commons as a Facility
- Mission: explore and support new technologies
- Service mandate: reach out to external communities, health science colleges
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History: Shift in Roles

[Why the demand? Bring Here - Revenue Generation]
Revenue Generation
-or-
Why We Charge for Services
- Client culture expects charges
- “Products” get used – clients have stake in outcome
- Creates timeline pressures – prompt completion of project assignments
- Ramps up pressure on ICPS to create professional-grade projects
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History: Turning Point
- QTVR experiments - Object VR
- Partnership with faculty member & grant application
- Development of a product: CD-ROM titled: Bones of the Skull

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Production Services Scope: A Partnership
- Client: Focuses on...
- Content
- The act of teaching
- Research
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Production Services Scope: A Partnership
- Library: Focuses on…
- Information design
- Organization of content
- Content creation & workflow
- Access and delivery technologies
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Production Services Scope: A Partnership
- Developers/Designers: Focus on...
- Technology infrastructure
- Programming
- Instructional approach
- Innovation
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Production Services Scope: A Partnership

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Strategic Project Selection
- Aligns with Library service goals
- Holds strong potential for Library/ICPS visibility and impact
- Offers integration with teaching/learning trends (global)
- Enhances client’s teaching/learning/research mission
- Provides Library/ICPS with experience using new tools, innovative technologies
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Types of Projects: Broad Categories
- Databases
- Media & multimedia assets
- Animations, Video production, Graphics
- Web sites - Includes delivery of resources above
- Application development
- Electronic publishing
- Removable media, Web, Mobile devices
- Emerging Technology & experimentation
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Example Project: iLecture
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Example Project: Iowa Public Health Information
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Example Project: Iowa Head & Neck Protocols Manual
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Example Project: Neuroanatomy Animations
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Example Project: Videos
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Example Project: Immunology & Molecular Biology
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Example Project: Iowa Consortium for Mental Health Data Collection
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Example Project: Hardin Library News
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Example Project: Rare Book Room Imaging Projects
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Example Project: The University of Iowa Libraries
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Example Project: Larynx Instructional Module
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Recent Grant
Proposals / Initiatives
- Grant – Innovations in Instructional Computing Awards - $26,000
- Grant – National Institute of Mental Health (Nursing) - $50,000
- Federal Earmark – International Public Health Information Delivery system - $408,000
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Current Staffing
- Digital Media Projects Manager
- 2 Half-time Graduate Assistants
- 1 Temporary Graduate Assistant
- Web Producer / Database Developer
- Asst. Director for Technology Services
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- Skills
Graphic Design, Web Programming, Database Development, Application Programming, Information Architecture, Video Production, Search Engine Optimization, Instructional Design, and much more...
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Production Services Visibility
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Strategic Campus Partners - NOT Competitors
- ITS – Academic Technologies
- Digital Library Initiatives
- University Webmasters
- University Video Center
- ITS – Video Services
- OCRME – Office of Consultation & Research in Medical Education
- Dozens of small “production shops” and developers across campus
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Discussion & Questions
Contact info:
Jim Duncan
jim-duncan@uiowa.edu
319-335-6928
Scott Fiddelke
scott-fiddelke@uiowa.edu
319-335-6955
http://www.lib.uiowa.edu/commons/icps
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