Search Engines

• Newest links at bottom ...
• TopDog/WebPosition Gold ...
• [sent this sectn to Jim Duncan on 8.9.00]
• It looks like these are the main occupants of this niche. WPG is the big daddy, and TD is the new kid on the block ...
• SearchEngineWatch - Position checking services, Danny Sullivan's SearchEngine Watch, 2000?
  http://searchenginewatch.internet.com/resources/checkers.html
  -8.9.00. Includes 6 services. WebPosition Gold is listed first, has more comments, and the only one with a link to a subscrptn-only review. TopDog is listed second. The other 4 listed are free, so it looks like the only non-free ones are WPG and TD, with the former getting Sullivan's nod.
• TopDog ($149)
  http://www.topdog2000.com/
  -8.9.00. Includes snippets fr reviews. An alternative, apparently older URL is: www.topdogg.com/
• TopDog - PC Magazine review, July 99
  http://hotfiles.zdnet.com/cgi-bin/texis/swlib/hotfiles/info.html?b=pcm&fco de=000WHO
  -8.9.00. zzzzzzzzzz
• WebPosition Gold ($149) : reviews
  http://www.webposition.com/product-reviews.htm
  -8.9.00. snippet fr Sullivan, SE Watch, Feb 22, 2000 (apparently this in a subscrptn-only part of SEWatch, because it isn't in the pages that come in a site search of SEW): "The clear leader in the perfect page numbers game is WebPosition ..."
• Search engine marketers prefer manual submission, SE Watch, March 2000
  http://searchenginewatch.internet.com/sereport/00/03-submit.html
  -8.9.00. Of t ones who use automated submission, 44% use WebPosition Gold, next is 9%, no mention of TopDog
• google search for webposition topdog yields interesting results ...
• TopDog Beats WebPosition in Features, Price, Ease of Use
  http://topdog.topdog.com/topdog/webposition.html
  -8.9.00. Note: TD hp calls the link to this pg "comparison," which implies that WebPosition is its only competitor. Lists 12 features. A variation of this page is similar, but has table comparison. Also grants that WebPositn does have some bells and whistles (traffic analyis mainly) that TD lacks
• Interview w Linda Cox, SmartTraffic.com, eBoz.com
  http://www.eboz.com/articles/success/158.shtml
  -8.9.00. "She now successfully markets leading search engine positioning software, WebPosition Gold and TopDog ..." Interesting viewpoint:
  They're actually very complimentary products. WebPosition Gold puts highly focused attention on the top 12 search engines, then TopDog creates and maintains a strong presence in the other hundred or so worthwhile ones. ... TopDog essentially picks up where WebPosition Gold leaves off. WebPosition Gold is a must-have tool for anyone responsible for generating traffic. That's not hype. WebPosition is mission-critical. TopDog is a lower priority, but for any commercial website I think it would more than pay for itself every day, so that makes it a no-brainer in my book. They're both $150, so not having them strikes me as a very false economy. ... WebPosition should be a higher priority because it addresses the primary engines. TopDog is an easy way to achieve and maintain a strong position in the secondary and international engines.
• ... TopDog/WebPosition Gold
• Danny Sullivan, SE Watch, July 5, 00 ...
• To browse issue, don't look at continuous issue, at "current issue" link; rather, go to "past articles" (by date or subj) fr SE Report home, which has articles in sep files, so that links can be made to articles
• Excite changes look, results
  http://searchenginewatch.com/sereport/00/07-excite.html
  -7.6.00. "Behind the scenes, Excite is making better use of link analysis than it has in the past to improve its search results." -- Says Excite previously had used number of links to a site in ranking it, and now they've given more weight to quality sites. This is a good descrptn of the new Excite
• Lycos switches to FAST
  http://searchenginewatch.com/sereport/00/07-lycos.html
  "Lycos has finally committed to using FAST Search's results to power the "Web Sites" section of its search results" ...
  "Do a search at Lycos, and the results will start out with a "Popular" section. This is either content from within the Lycos network that editors have selected as relevant to a particular search, or Direct Hit kicks in to provide answers when there is no editor data. You'll know Direct Hit information is being used if the Direct Hit logo appears at the bottom of the search results page. "
  Lycos owns Hotbot, but uses FAST for srch results. Hotbot uses Inktomi
• Community Search Blossoms - Part 1 - ODP-like community directories
  http://searchenginewatch.com/sereport/00/07-csearch.html
  The popularity of the Open Directory has not been lost on new search companies. ... . Here's a summary of new players looking to leverage communities into better search.
• SE Articles, at bottom
• "Microsoft's MSN Search service is a LookSmart-powered directory of web sites, with secondary results that come from Inktomi."
• Danny Sullivan ....
• At a glance
  http://searchenginewatch.internet.com/facts/ataglance.html
  -9.28.00. The most root pg, that has links to all below ….
• SE features for webmasters
  http://searchenginewatch.internet.com/webmasters/features.html
  -9.28.00. Also has links to pgs below …
• Sullivan on SE’s (aka Search Links)
  http://searchenginewatch.internet.com/links/Major_Search_Engines/The_Major _Search_Engines/index.html
  -7.6.00. Excellent reference, good descrptns, background
  -9.28.00. put in ericqk
  -10.19.00. AOL: "The main listings for categories and web sites come from the Open Directory (see below). Inktomi (see below) also provides crawler-based results, as backup to the directory information"
• Search assistance
  http://searchenginewatch.internet.com/facts/assistance.html
  -9.28.00. Detailed info on: Related Searches - Results Clustering - Find Similar - Stemming - Sort By Date - Date Range - Date Display - Search Within - Direct Hit Results - RealNames Results -Increase Number Of Results - Spidered Version - Automatic Phrase Searching - Advanced Search Pages - Help Pages
• Media Metrix SE ratings, Oct 12, 2000
  http://searchenginewatch.com/reports/mediametrix.html
  -12.20.00. Refers to following for more accurate SE data ...
• StatMarket SE Ratings, July 17, 2000
  http://searchenginewatch.com/reports/statmarket.html
  -12.20.00. AltaVista 18%, Excite, GoInfoseek 6%. AV growing a lot more
• Search.com
  http://www.search.com/
  -10.5.00. ranks hmd high, ck out Sullivan comments
• Movement in meta search, Danny Sullivan, May 3, 2000
  http://searchenginewatch.com/sereport/00/05-metasearch.html
  -10.5.00. A bit on search.com: "Cnet is another player that's entered the meta search competition. In October, it acquired the popular SavvySearch service in a $22 million deal. SavvySearch continues to run as an independent web site, but its technology was integrated last month into Cnet's long-standing Search.com site. Previously, Search.com had been powered by Infoseek."
• Analysis: Search Patterns, Karl Greenberg, Adweek, Sept. 11, 2000
  http://www.adweek.com/iqinteractive/000911iq_06.asp
  -10.6.00. Danny Sullivan, Oct newsletter: “Good overview of the search engine optimization industry. Article quotes include esp Sullivan and Marckini.” Good article, interesting ideas. SE’s really give hope to t plain text pg. Goes along w my exp w hmd/hitbox, important to study searching carefully.
  Fredrick Marckini is founder and CEO of search engine positioning firm iProspect, whose client roster includes Sharp Electronics, Schering-Plough, inc.com, Kitchen Etc. and other companies in pharmaceuticals, telecommunications, and Internet and financial services.
  “… according to studies by the Georgia Institute of Technology, a whopping 85 percent of all Internet users go directly to search engines to find what they are looking for online. … Those users are also much more likely to take an action when they get to the site they've selected from a keyword-search results list, says Andy Johns, chief financial officer of New York-based Internet technology and ad distribution company 24/7. "They are highly qualified leads: The person who has typed in that keyword is clearly motivated to follow through, so you don't just get a clickthrough, you get a dramatically increased rate of conversion after the click
  Cliff Hawk, product manager for Seattle-based interactive advertising company Avenue A, says search optimization used to be the domain of smaller firms that couldn't afford a large advertising budget, "because there's little incremental cost to building a Web page or redesigning one, whereas the larger companies could afford advertising and portal deals." Now, he says, large companies are using search engine optimization as well.
  Marckini says the difficulty spiders have of dealing with graphics evinces an essential problem for Web sites that want to be found. "Web site building technology is outpacing Web search engine technology."
• EuroSeek.com
  http://www.euroseek.com/
  -10.11.00. Seems to do a good job finding dir’s. hmd high in most subj’s, though small db, ca 15-30 thousand per srch word. Also, “top 10” st skips entries, e.g. 1,2,3,5,7,9,10. It’s dir is dmoz-based. Based in Sweden.
• Wh MSN apparently has old dmoz data? ... Look into it ...
  10.18.00. “Toxicology”: MSN has this link:
  101. Hardin Library for the Health Sciences http://www.lib.uiowa.edu/hardin/md/tox.html
  Find a thorough compendium of web links devoted to the subject of toxicology.
• Excite:Educ:Science:Toxicol:Guides&Dirs
  http://www.excite.com/education/science_and_nature/biosciences/toxicology/guides_and_directories/
  10.18.00. Discoverd serendipsly that Excite has same entry:
  Hardin Library for the Health Sciences - Find a thorough compendium of Web links devoted to the subject of toxicology
• Worth a look archive , Chris Sherman
  http://websearch.about.com/internet/websearch/library/insider/blwortharc.htm
  -9.8.00. Newest at top, identify by url. Ck out newsletter which apparently has these columns.
•  
• Is this t same as www.aol.com/, that I use on ericqk.html? ....
• Worth A Look: AOL Search Preview, Chris Sherman
  http://websearch.about.com/internet/websearch/library/weekly/aa091099.htm? terms=aol
  -9.8.00. Dateline: 09/10/99. Good description, says it has unique qualities of search - http://search.aol.com/
• AOL Search big improvement for members, Danny Sullivan, Nov 1, 1999
  http://searchenginewatch.internet.com/sereport/99/11-aol.html
  -9.8.00. Good review of http://search.aol.com/
• SearchEngineWatch
  http://www.searchengineworld.com/design/webspeak.htm
  Brett Tabke <devnull@operamail.com>
  Has connectns in Moville, Iowa, near Sioux City
  -9.13.00. Sent nice note, before S-dot: "Nice articles on Google you've been writing. I find them fascinating and a validation of some of my own work. Here is some research I've started on Google" (see next link). I was in the middle of looking at t many aspects of this site when S-dot explosion happnd, get back to this soon. He has orig things to say about SE promotion, placement. Connctn with JoeFarmer site is buried. Interesting combination -- He's a Unix geek/search engine/AgFarm person
• Google research, BT
  http://www.searchengineworld.com/google/
  
• Promotion do's and don'ts, BT
  http://www.searchengineworld.com/tips/keywords.htm
  -9.13.00. Do put in a few small specific pages targeted directly at the keywords you wish to be listed under. Make one page of one paragraph that is highly descriptive including only your base keywords in the paragraph. Submit it to an engine and you'd be surprised and the results - smaller is better some times...
• Meta Tags
  http://www.searchengineworld.com/metatag/index.htm
  -9.13.00. Includes info on Robots tag, telling/encouraging a spider whether to index a pg
• WebSpeak, BT
  http://www.searchengineworld.com/design/webspeak.htm
  -"It is the most bizarre page I have ever written and one of the highest ranking pages I have written" -- Uses embedded keywords in body of text to get SE positioning
• JoeFarmer.com
  http://www.joefarmer.com/
  -9.13.00. BT says it's his "farm and ag search engine."
• WebmasterWorld forum on Google - discussion of notes7.html
  http://www.webmasterworld.com/forum3/102.htm
  -9.15.00. BT has tempering remarks, says I sent nice note about retraction
• Google linkage, Brett Tabke, 1998 (This is pg 3 of a multi-pg article)
  http://www.searchengineworld.com/engine/rom3.htm
  -10.25.00. "Todays main site design philosophy is too put as few offsite links as possible on your pages. We don't even call them links anymore in the ad world, they are now called click away opportunities. This trend is going to continue to build steam, until site linkage is relegated to links pages and search engines only, rendering PageRank benign. … The hyper modern approach to web page building is to restrict click away opportunities to a bare minimum."

• AOL referrs for obgyn.html, 10.19.00, to study t nature of URLs for diff parts of AOL ...
• http://aolsearch.aol.com/cat.adp?id=231284&layer=
  Health > Women's Health > Directories
• http://search.aol.com/cat.adp?id=231284&layer=
  Health > Women's Health > Directories
• http://aolsearch.aol.com/dirsearch.adp?knf=1&query=All%20about%20Obstetrics
  Search Results for "All about Obstetrics" (Web Sites). hmd is 8 of 677
  http://aolsearch.aol.com/dirsearch.adp?query=All%20about%20Obstetrics&start=web
  This is "Web pages" - 62K
• http://aolsearch.aol.com/dirsearch.adp?query=journal%20of%20obstetrics%20and%20gynecology&start=
  http://search.aol.com/dirsearch.adp?query=journal%20of%20obstetrics%20and%20gynecology&start=
  Search Results for "journal of obstetrics and gynecology" (Web Sites). hmd is 2 of 179
  http://aolsearch.aol.com/dirsearch.adp?query=journal%20of%20obstetrics%20and%20gynecology&start=web
  This is "Web pages" - 13K
• http://search.aol.com/dirsearch.adp?query=obstetrics%20and%20gynecology&Submit.x=32&Submit.y=10
  Search Results for "obstetrics and gynecology" (Web Sites). hmd is 1of 525
  http://search.aol.com/dirsearch.adp?query=obstetrics%20and%20gynecology&start=web
  This is "Web pages" - 42K
• http://search.aol.com/dirsearch.adp?query=Austin%2c%20Tx%20Doctor%20Directory
  Search Results for "Austin, Tx Doctor Directory" (Web Sites). hmd is 10 of 35
  http://search.aol.com/dirsearch.adp?query=Austin%2c%20Tx%20Doctor%20Directory&start=web
  This is "Web pages" - 1 K
• Search China.com
  http://www.searchchina.com/
  -11.6.00. Fr Danny Sullivan. News on China SEs, also a dir?
  
• Eric Ward’s columns
  http://www.clickz.com/cgi-bin/gt/archives/author.html?author=211
  Eric Ward <LinkMensch@netpost.com>
  -11.6.00.
  In 1994, Eric Ward founded the web's first service for announcing web sites to online editors, writers, and site reviewers, and he still offers those services today. His client list is a who's who of online brands and has included the original linking campaign for Amazon.com books, wine.com/virtual vineyards, Onsale.com, the Link Exchange, Microsoft, Rodney Dangerfield, Kellogg’s, the AMA, the BBC, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and Websight Magazine selected him as one of the web’s 100 most influential people. Eric and his wife, Melissa, split their time between offices in Knoxville, Tenn., and Santa Rosa Beach, Fla.
• Link Popularity Is Not Your Only Linking Goal , Eric Ward, ClickZ, Oct 26, 00
  http://www.clickz.com/cgi-bin/gt/article.html?article=2678
  -11.6.00. A good article; billed as t 2nd of a series, keep watching. ...
  … you must also do a diligent search for the topical directories, engines, and web guides that are specific to your site's subject matter. … I am certain that as time goes on and the portals show search results only for a favored few sites, these niche engines will become more and more used and important.
• From above, sent to hmd umbrella keepers, 11.7.00 ....
  To Hardin MD contributors,
  A pat-on-the-back from Eric Ward, a top website promoter (Amazon.com, Weather Channel):
  Link Popularity Is Not Your Only Linking Goal, Eric Ward, ClickZ, Oct 26, 00
  http://www.clickz.com/cgi-bin/gt/article.html?article=2678
  (paraphrased) "I am certain that as time goes on subject-specific topical directories, engines, and web guides ... will become more and more used and important."
  He's talking about you all who are doing such a great job with your health/medical directory sites -- We're the wave of the future!
• What people search for, Danny Sullivan
  http://searchenginewatch.com/facts/searches.html
  -11.7.00. Good list. Explore more. A good example is Excite Search Voyeur ...
• Excite Search Voyeur
  http://www.excite.com/search/voyeur/
  -11.7.00. Live searches - Neat!
• Yahoo publishes top searches, Danny Sullivan, Nov 3
  http://searchenginewatch.internet.com/sereport/00/11-yahoo.html
  -11.6.00. A recent pg on t topic above.
• T o p N o t c h Website Design and Website Promotion
  http://denig.com/workbook/websitedesign.html
  -11.8.00. "Our websites have gotten a lot of additional hits by putting misspelled words in the keyword list. Also, we combine words whenever possible. (ex: use both road maps and roadmaps)."
• Danny Sullivan on search.com (on his Specialty SE pg)
  http://searchenginewatch.internet.com/links/Specialty_Search_Engines/Other_Specialty_Services/index.html
  .....
  11.27.00. Search.com "is a meta search engine operated by Cnet. It offers both web-wide search and a wide variety of specialty search options. Search.com uses technology from SavvySearch, which was acquired by Cnet in October 1999. The SavvySearch site itself no longer operates. SavvySearch was one of the older metasearch services, around since May 1995 and formerly based at Colorado State University."
  --Interestingly, a default srch of the Hlth channel (which searches only the General Health category), like this ...
  http://www.search.com/search?q=hematology&channel=11&cat.6=on
  ranks hmd less prominently than a srch in which user chooses additional cats (6 cats in all). An example of t latter ...
  http://www.search.com/search?q=Hematology&submit=Search&channel=11&cat.6=on&cat.129=on&cat.3=on
  ... Interpretation: channel 11 is Health. cats are: Gen Hlth 6, Hlth Discussion 129, Med Journals 3, Drugs, 128, Alternative Med 130, Nutr Facts 9
  ... hmd is only in Gen Hlth 6, so this has to be left on when other cats are selected for hmd to show up. But when this is done, hmd is generally toward t top of t Gen Hlth section, I think maybe because it's small and searches fast
• To ck hmd placement: Go to www.search.com/, then go to H&M channel. Gen Hlth (only) is selected by default -- choose at least one other category. Enter word and search. ....
• hmd/endocrin. 12.7.00. select "Hlth discussion." ... "diabetes": hmd #1 in Gen Hlth results. "endocrinology": hmd #1
• Searching for dir sites: Hotbot does well w fuzzy searching
  -11.28.00. In doing hematol/blood diseases, srching for "blood diseases," Hotbot finds 5 hmd dirs, Google 1, Excite 2. Hotbot does well because it finds pgs that use "bl disorders" in title.
• TopWebSite.co.uk : Keywords
  http://www.topwebsite.co.uk/index.html
  http://www.topwebsite.co.uk/keywords.shtml
  -11.29.00. Found this promotion site serendipdsly in srching Google for "google." KW pg has good links to kw tools ...
• GoTo srch word tool
  http://inventory.go2.com/inventory/Search_Suggestion.jhtml
  -11.29.00. Give number of srchs for terms.
• WordTracker.com
  http://www.wordtracker.com/
  -11.29.00. I get weekly top 500 list. Here's their site, which has intriguing trial, stripped-down version. Full vers prices: 1 wk $20, month 40, yr 200. In UK. Looks like a possibility.
• Lycos discovery, 12.14.00. : Top 10-50 hits are fr DMOZ: pharmacology has top 20, drugs has top 10, others up to 40-50
• Alta Vista ...
• Advanced search help TOC
  http://doc.altavista.com/adv_search/ast_toc.html
• AV and web site design
  http://doc.altavista.com/adv_search/ast_haw_design.html
  -1.3.00. Excellent on t place of t home page:
  "In the early days of the Web, many sites were designed like branching adventure stories. The user was expected to enter at the home page and follow the path of links laid out by the designer, with limited choices and moving forward in a predetermined way. ... Today, if the content of your site is well represented in search engine indexes, many people don't come in through your home page. Any page at your site is a potential entry point. ... There is nothing special about a home page. All pages are created equal, as far as search engines are concerned. ... you should pay attention to every page. Make sure that whatever page a visitor sees first, the focus and purpose of the site and the context of that particular page are clear. ... But you do need a home page, or the equivalent of one. You need a page that serves as a navigation hub for the static pages at your site, to which other pages can point."
• AV: Link popularity
  http://doc.altavista.com/adv_search/ast_haw_popularity.html
  AV Help "Link popularity" page. This is probly t most helpful of AV help pages. It's already on se.html pg, add quotes below ...
  -12.28.00. AltaVista bases its ranking on both static factors (a computation of the value of a page independent of any particular query) and query-dependent factors. It values:
  Pages that serve as good hubs, with lots of links to pages that that have related content
  The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the "quality" ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is "good" if many pages at many different sites point to it and especially if many "good" sites point to it.
  Keep in mind that in any query, rare words count more than common words. If someone searches for fruit and pomegranates, pages with the word pomegranates will appear at the top of the list (a technique known as "inverse document frequency"). Hence you should use specific terms on your pages, in your anchors, and in your METAtags, not general ones that won't give you any advantage. Be specific whenever you can.
• Alta Vista: query relevance
  http://doc.altavista.com/adv_search/ast_haw_query.html
  -12.28.00. "Above all, remember that AltaVista does not reward web pages that practice useless repetition; AltaVista only counts each unique word twice."
• Making your site global -- taking advantage of free translation at AltaVista, by Richard Seltzer , seltzer@samizdat.com, www.samizdat.com.
  http://www.samizdat.com/soc7.html
  -12.28.00. Found this by srching Google for "rough translation page". This is the seventh chapter of a book entitled The Social Web. An excellent source. Oddly, has some of same verbatim text that's in AV file on transla.
• searchengineposition tips on AltaVista
  http://www.searchengineposition.com/altavista_capsule.htm
  -1.9.01. PU 7.00.
• xxxx
• xxxxx
• Searchengineposition: the first several links here are fr 1.01, when I discovered site, includes digressive links arising fr Bowtie article. Further down, put continuing links fr this site, esp arising fr Gord Hotchkiss's articles ...
• Gordon Hotchkiss <gord@searchengineposition.com> He's president of t company. 1-800-277-9997
• Found searchengineposition.com in doing Google srch for "Altavista positioning" : How have I missed it until now ? ....
• Searchengineposition.com
  http://www.searchengineposition.com/welcome.htm
  -1.9.01. " ... it's important to lay out exactly what it is we do. We prepare doorway pages and your website to be search engine friendly ..."
• Commentary on notes7.html, Darren Downey <darren@searchengineposition.com>, Searchengineposition.com
  http://www.searchengineposition.com/Articles/goohoo_nov16.html
  -1.9.01. “So who's right? We'll be doing some testing ourselves through comparative analysis of our clients. We'll be posting the results here shortly.”
• The Bowtie Theory Explains Link Popularity
  http://www.searchengineposition.com/Articles/bowtie.html
  -1.9.01. Source: Planet Ocean Communications, IWWWC-9 paper sheds light on indexing the most popular pages on the web. John Heard -- Research Specialist, Planet Ocean Communications. This was apparently written in July, 2000, apparently appeared orig in Planet Oc site. I found link to it on searchengineposition pg on Altavista.
  ---The Ninth International World Wide Web Conference was held in Amsterdam May 15 to 19. This year several interesting papers were published -- some of which were written by research divisions at Compaq, IBM and AltaVista. One of the most important papers was titled "Graph Structure In The Web". Most notable about this particular paper is the light it sheds on systems likely being tested at AltaVista.
  --- The primary focus of the paper is related to what is functionally known as "Link Popularity" -- an important factor which influences your rankings on many major search engines, including AltaVista. The research focuses on the study of link structure and how web pages link to each other. The study showed that the web, when viewed as a connection of links, looks like a Bow-Tie...
  ... the middle of the "bowtie" is called the "Strongly Connected Component" or SCC. This area of the link mapping project is comprised of approximately 56 million sites. The sites inside the SCC have links to and from other sites in the SCC.
  --- We believe this pattern helps explain the link popularity approach at AltaVista and perhaps to some extent Google.
  --- If you take the time to review the research paper you'll find the engines appear to be on the verge of classifying site characteristics based on how they are linked. Currently, however, being outside the SCC does not yet seem to be significantly affecting relevancy scores on most search engines -- but it may in the future and especially at AltaVista. In any case, that is our belief based on the research and testing currently being done coupled with the recent behavior patterns of the engines themselves.
  --- We believe that AltaVista is laying plans to tie this link mapping database, (called CS2), with another database, (Term Vector), to assist in scoring pages. At this point everything appears to be only at the research stage although, from what we can tell, it could be incorporated into AV's main search engine anytime in the very near future.
• 1.9.01. Sent email to: Darren Downey <darren@searchengineposition.com>, info@searchengineposition.com. Asked if searchengineposition is allied w Planet Ocean
• Planet Ocean Communicatns : The UnFair Advantage Book On Winning The Search Engine Wars
  http://www.searchenginehelp.com/
  -1.9.01. ... 2.9.01. Newsletter subscrptn is here, consider it further ....
• SE News: Dec topics
  http://www.searchenginehelp.com/synergy/
  -1.9.01.
• Searching on Google for "john heard ocean" [only a few results] ....
• How to avoid SE submission cops, by John Heard, Beyond Engineering
  http://www.webmarketingnow.com/tips/search-engine-cops.html
  -1.9.00. Beyond Engineering is at www.ip-delivery.com/ -- It's a web-positioning company. Especially intersting tip in 1st paragr here:
  Ironically, one of the most ideal "slow" methods of "submitting" is to not submit at all. By this we mean that it is better to "let" the robots find your site on their own. In fact, this is our favorite method when we have the time (and patience) to utilize it. In general we have found more stability and "slightly" better ranking when we are able to get our pages indexed by submitting a "link" page that the robot can crawl at it's own leisure. Some may say that this method hasn't yet been proven to be effective. Perhaps that is so in respects to scientific tests and published results but take our word for it - if you're trying to get 500 different product pages indexed, we are convinced this is the most successful, safest, and in many cases the fastest way to get them indexed.
  Summary of Tips: Manually submit your pages. Clear those unwanted Cookies from your browser. Be sure your IP address changes regularly. Use a different email address for each submitted domain. Don't submit too many pages in too short of a time -- watchword; Patience! There you have it!
• Other articles by Gord Hotchkiss
• Home sweet home page
  http://www.searchengineposition.com/netprofit/homesweethome.htm
  -2.14.01. Importance of hp. Don't overload w graphics
  -2.15. I sent this msg to GH:
  Thanks for your good article. I run a medical/health directory site, the hmdxxxxxx. I'm finding that the growth of our 50 or so individual subject pages is growing at a much faster rate than the home page, and I've just been realizing that the reason is that our humble site is much more able to compete in the "search word contest" for specialized words (e.g. heart disease, dermatology, eye diseases) than for mega search words (health, medicine) that describe the home page. We do quite well in search engines for the former (several in the top 30 in Google, Alta Vista), but not so well for the latter. I'm at a loss to know what approach to take with the home page. Any suggestions?
• xxxx
• NetProfit archives
  http://www.searchengineposition.com/netprofit/netprofitarchives.htm
  -2.15.01.
• Positioning: The Good, The Bad and the Do-It-Yourselfers!, Gord Hotchkiss
  http://www.searchengineposition.com/netprofit/goodbaddo.htm
  -2.15.01.
  ** If the firm does do a keyword analysis, press them for details on how it's done. A good firm should use human intuition and the client's suggestions, backed up by tools such as Goto's search term suggestion list and WordTracker.
  ** Link Building Blocks: Determine if the firm has a link building program. There's three ways to build links. First, you can take the easy route and join in a Free For All (FFA) links program. … Secondly, a firm can have a link exchange program with its existing customer base. … Finally, you can continue to prospect and build quality links to your site from other relevant sites. There's no shortcuts for this approach and it takes time, but it will bring you the kind of links you and the search engines are looking for. … A good optimization firm will offer at a bare minimum the second option and preferably option two and three.
  ** Finally, and this is a big one, see how they've done positioning themselves. The phrases to search under are "search engine positioning", "search engine optimization" and "web site promotion".
• SEs and links, Gord Hotchkiss, NetProfit, Nov 28, 2000
  http://www.searchengineposition.com/netprofit/engines_and_links.htm
  -2.15.01. See bottom of article of good links to other, external articles
• xx
• Keyword strategies for SEs, About.com/Sherman
  http://websearch.about.com/internet/websearch/msub2-m02.htm
  -2.20.01.
• Top search terms of 2000, March 2001, Danny Sullivan
  http://searchenginewatch.com/sereport/01/03-topterms.html
  -3.xxx.01. zzzzzzzzzz
• Google search: open directory aol ranking
  -4.11.01. Examine more, led to site below, but there are others ...
• Search Engine Guide: Articles by Sumantra Roy, all seem to be dated 2001
  http://www.searchengineguide.com/1stsearchranking/
  info@1stSearchRanking.com, sumantra@1stSearchRanking.com
  -4.11.01. Excellent, ck out. This is a subsctn of larger Search Engine Guide site, which includes many other authors
• Tools of the trade, By Sumantra Roy, Search Engine Guide
  http://www.searchengineguide.com/1stsearchranking/2001/tools.html
  -4.11.01. All on Web Position Gold: "software that almost every search engine ranking expert uses." Interestingly, dsnt recommend using submission component; recommends esp Reporter (like Hitbox) and Page Generator. [Includes link to download trial vers, which works for 30 days on 3 SEs)
  -7.19.01. I see that Sumantra's email is given as contact on download pg ("1st Search Engine Ranking.com is an authorized WebPosition Reseller.")
• Submitting your site to Open Directory, By Sumantra Roy, Search Engine Guide
  http://www.searchengineguide.com/1stsearchranking/2001/open-directory.html
  -4.11.01. Esp valuable bec has tips on AOL ranking
• Articles on SE placement
  http://www.1stsearchranking.com/articles.htm
  -4.11.01. Below are a few; there are many more good ones …
• Improve the Link Popularity of your site, By Sumantra Roy
  http://www.1stsearchranking.com/link-popularity.htm
  -4.11.01. Wow! Describes many of t methods I’ve used, and some new ones. Esp interesting is his discussion of writing articles, to be republished on other sites; this includes in-dephth descr that explains how his articles happen to appear on SearchEngineGuide
• Top 10 mistakes
  http://www.1stsearchranking.com/top10mistakes.htm
  -4.11.01. What a level-headed guy: Don’t spend so much time on SE optimizatoin that you let your service level fall.
• Which kw’s should you optimize your site for?
  http://www.1stsearchranking.com/keywords.htm
  -4.11.01. Gives forumula to use on spreadsheet w WordTracker data and AV data, to calculate KW effectiveness index. Neat.
• S Roy
  http://www.searchengineguide.com/1stsearchranking/2001/0330_1st1.html
  -4.16.01. some search engines refuse to spider pages which only contain links to other pages.
• S Roy
  http://www.searchengineguide.com/1stsearchranking/2001/0316_1st1.html
  -4.16.01. Should put title tag at top of Head section
• Nonsense word in meta kw -- dmnidrah (hardinmd backw).This has been on oto.html pg since 8.98.
  On 6.18.01. srchd se's. The ones that find t pg:
  AV (finds regular pg and www.uiowa.edu/~hardin/oto.html)
  Hotbot (finds 3 occurs: regular pg, www.arcade.uiowa.edu/hardin-www/md-oto.html, and www.uiowa.edu/~hardin/md/oto.html).
  Do not find pg: Google, Webcrawler, NL. Do not find pg, but do find 00mdf229/meta2.html: Lycos, Fast
  -1.25.02. find t word: AV, Teoma, Overture (the only one in Dogpile to find it)
  Do not find t word: Google, Wisenut, none in Metacrawler find it
  
• xxxxxx
• Google: google communities ... got distracted w #10, below, look at others ...
• Search start-ups seek Google's throne, By Stefanie Olsen Staff Writer, CNET News.com August 28, 2001, 4:00 a.m. PT
  http://news.cnet.com/news/0-1005-200-6985191.html?tag=bplst
  "Web darling Google has some fresh competition: a pair of start-ups aiming to improve on its immensely popular recipe for serving fast, relevant search results untainted by pay-for-placement listings. New Jersey-based Teoma went live with a test version, or beta, in June. Another newcomer, California-based Wisenut, launched this month."
  -11.28.01. Teoma, Wisenut
• Google may let surfers rank search results, By Stefanie Olsen and Evan Hansen Staff Writers, CNET News.com November 27, 2001
  http://news.cnet.com/news/0-1005-200-7986789.html?tag=mainstry
  "The arms race between search engines and traffic-hungry Web sites may be headed to a new level."
  -11.28.01. Fr Steve Ostrem
• A gaggle of recent Google stories fr CNET
  http://news.cnet.com/news/0-1005-204-7986789.html?tag=st.ne.1005
  -11.28.01. This is the "big picture" related stories, fr above
• I’m feeling lucky, Wired Magazine, Oct 2001
  http://www.wired.com/wired/archive/9.10/google.html
  -11.28.01. Senior writer Chip Bayers (chip@wiredmag.com) . Google ad model (adwords, etc) done by VP of business development and sales Omid Kordestani.
• Google may let surfers rank search results, By Stefanie Olsen and Evan Hansen Staff Writers, CNET News.com November 27, 2001
  http://news.cnet.com/news/0-1005-200-7986789.html?tag=tp_pr
  -11.28.01. Fr Steve Ostrem. "The arms race between search engines and traffic-hungry Web sites may be headed to a new level."
• Google : google community ....
• Craig Silverstein interview (Google Chief Technology officer), Interview: Craig Silverstein by Nettie Hartsock, May 2001
  http://www.ibizinterviews.com/craigs1.htm
  -12.5.01. This is #10. Good talk on Google and community ...
  ... [some people think that] what they need is good search engine placement to start building the kind of community they need. But for us that's like putting the cart before the horse. ....
  --What would you say to folks who say search engine placement is a Catch-22?
  ---We don't believe it's a Catch-22, we believe that the place to get started is not through a search engine, but through the community around which you're trying to build your page.
  --- So other websites about a similar subject, news groups, or chat rooms where other people hang out and talk about the same kinds of things your page is about. You have kind of a grassroots effort in saying I have a page here, or I'm trying to build a product, community or service that I think your users would find interesting.
• The World's Information Desk A Discussion with Google's Craig Silverstein, WebTechniques.com, Sept 2001
  http://www.webtechniques.com/archives/2001/09/access/
  -12.5.01. Interestingly, this came up #12 in "google community" search, even tho it dsn't mention the word "community", maybe CS is somehow assoc w t concept in Google srches???. Also note t interesting title, maybe assoc w concept of "community"
• Teoma—A New Contender Targets Google by Richard W. Wiggins, InfoToday, Aug 20, 2001
  http://www.infotoday.com/newsbreaks/nb010820-2.htm
  -12.5.01. Interesting on communities, also much on hubs and authorities
  "We look at who links to whom and we are able to identify communities—clusters of Web pages and sites that are connected in some important way. From that analysis, we are able to identify sites that stand out as authorities in any given community.”
  
• Adwords is a mish-mash, some fr 7.01, formerly on hmdnotesxxx pg, some fr now ...
• Google: "adwords" (1,100)
• The Key Words People Search On - Google AdWords
  http://www.fonerbooks.com/adwords.htm
  -7.25.01. Says number of click throughs is small, but it's worth it as a market research tool -- "When you sign up for a $15 ad campaign, you not only get a minimum of 1000 displays of your ad (depends on placement), but you get the actual number of times each key word or phrase is searched on in Google while the campaign is running." Has detailed example, w reports fr Google
• Google Adwords: Higher Traffic and Sales in 2 Hours or Less
  http://www.thewritemarket.com/articles/chapi.htm
  -7.25.01. Says AdWords works well for him
• Google preview pg for AdWords
  https://adwords.google.com/AdWords/preview.html
  -7.25.01. "Google likes directory sites" is #6! (w live link). The sample search being shown is for "google"
• Google "medical information": Doubly interesting: On 7.31 and 8.14, hmd is #16 of 3080 k. On 8.14. adword has this ad: "Need medical information? Want only relevant hits? Professional help available! com-doc.com", for site below ...
• com-doc.com
  http://com-doc.com/
  -8.14.01. Founded by Hogne Sandvik, MD PhD ... Looking for medical information? There is a lot of health related information on the internet. But do you know how to find it? Can you trust what you find? The internet is about communicating, sharing knowledge. But it takes training to search the net efficiently, and even more so to evaluate the content of what you find. If you don't possess these skills, try com-doc.com, your online health information broker. We can help you locate the medical information you are seeking. Hire a professional to solve your problem.
• My exchange w HS, 8.14 ..
  >I just came across your Google adword for your site com-doc.com, when I
  >searched for "medical information" -- How long have you been using this?
  >How's it working? We've thought of trying out adwords for Hardin MD.
  Eric, I have had the ad running since November last year. I experimented with different keywords and phrasing of the ad, and have settled for the present. So far this year it has been shown 77 085 times, with 1 488 clicks (1.93%).
  The cost is
  $15/ thousand ads shown for position 1
  $12/ thousand for position 2
  $10/ thousand for position 3
  $8/ thousand for positions 4 through 8
  It is by no means a profitable business (yet?) ;-)
• Create and preview ads
  https://adwords.google.com/AdWords/main?cmd=Preview
  -11.28.01. This gives estimated cost of specific words: Click CONTINUE at pg bottom, don't need to enter info in boxes, this will go to pg to enter KW, phrase. Fill this in and click "Update KW estimates"
• Google Wins by Not Hiding the Banana, Traffick.com, By Andrew Goodman, August 24, 2001
  http://www.traffick.com/story/2001-08/googlewins.asp
  -1.8.02. Why did Google win?. He misses it, gives but slight emphasis to the fact that Google is just better. He does have a good, clear statement that Google is way ahead in webmasters' refers, very much in accord w my experience
• Google history
  http://www.google.com/corporate/history.html
  -1.9.02. Good story
• Yahoo mirror 1994
  http://web.bilkent.edu.tr/History/yahoo/
  -1.9.02. Interesting, includes subpages, incl health with 367 links (Business has 6500)
• Drkoop.com Joins Dot-Bomb Brigade, By Joanna Glasner, Dec 18, Wired News
  http://www.wired.com/news/ebiz/0,1272,49200,00.html
  -1.9.02. zzzzzzzzzz
• Search Engine Alliances Chart , By Danny Sullivan Editor, Sept. 12, 2001
  http://searchenginewatch.com/reports/alliances.html
  -1.9.02.
• Search engine relationship chart
  http://www.bruceclay.com/searchenginechart.pdf
  -1.9.02. Neat. This is given by Danny as alternative to his. -- People occasionally ask me for a graphical alternative to my table of search engine relationships (http://searchenginewatch.com/reports/alliances.html). I don't make one, because I find it simply becomes too confusing to follow. But if that's what you are after, Bruce Clay offers a version of this, and it's just been updated. Be aware this is a link to a PDF file. However, clicking on any node in the chart once it loads will bring up an HTML page with more information on the relationship.
• Teoma—A New Contender Targets Google by Richard W. Wiggins, Information Today, Aug 20, 2001
  http://www.infotoday.com/newsbreaks/ebsco-nb.htm
  -8.28.01. . “What we do is analyze the structure of the Web. We look at who links to whom and we are able to identify communities—clusters of Web pages and sites that are connected in some important way. From that analysis, we are able to identify sites that stand out as authorities in any given community.”.... Gardi contrasts Teoma’s approach with Google’s: “Unlike Google, when we examine 100,000 candidate pages, we are analyzing the link structure of all 100,000 pages in real time. We know much more about the hubs and authorities that make up the Web. We want to deliver pages that are not just relevant, but that are authoritative. Global linking gives credit to every link equally. We find the links that count, and count them.” .... Asked if the Teoma technology was similar to IBM’s work on hubs and clusters, Gardi said: “Yes, we are aware of their research project called Clever, but our implementation is different. In fact I’m not sure whether IBM ever implemented a working product.”
  Richard W. Wiggins is an author and speaker specializing in Internet topics (http://www.netfact.com/rww). He currently serves as a senior information technologist in the Computer Laboratory at Michigan State University. His e-mail address is wiggins@mail.com
• Searching for Google's Successor, By Angel Gonzalez, Wired, Aug. 14, 2001
  http://www.wired.com/news/technology/0,1282,45905,00.html
  -11.28.01. Teoma, Wisenut, Vivisimo, CURE, Lasoo. "A new generation of scrappy search engines is emerging to challenge the dominance of mighty Google. Google became a huge Web favorite because it's simple and it works."
• Ask Jeeves Assimilates Teoma, Chris Sherman, SearchDay, Jan 10, 2002
  http://searchenginewatch.com/searchday/02/sd0110-aj.html
  Chris Sherman press@searchwise.net
  -1.11.02. “Ask Jeeves now offers search results powered by Teoma, [starting on Dec 18, 2001] In addition to Jeeves' familiar results that feature a list of questions and sponsored links, Teoma search results are featured under the heading "You may find my search results helpful.’” ...
  "Teoma calculates relevance using link analysis to identify "communities" on the web, and then determines which sites are the authorities within those communities to find the best pages. It's similar to the way Google works, but with some important differences."
• Make room for Teoma, By Danny Sullivan, Editor The Search Engine Report, July 2, 2001
  http://searchenginewatch.com/sereport/01/07-teoma.html
  -1.11.02. Stresses the idea of community. ... "After finding a matching set of documents, which it calls a 'community,' Teoma then examines the links between just this set, to determine which are the most popular. ... The implication is that Teoma's 'community' generated results will be more relevant than those from Google or others that use a "global" system which examines the entire web" I looked at Teoma site to see if there's discussion of community, but found nothing
• Teoma Press Room
  http://www.teoma.com/teomanews.html
  ... has link to this, which dsnt have t subj, explore more ...
• Unleash the Search Hounds! (AIRS)
  http://www.airsdirectory.com/news/newsfeed/realtools/archives/searchdog.html
  -1.11.02. "It was probably two years ago that I noticed a lot of "dogs" inhabiting the Internet - Flipdog.com, Dogpile, BargainHound.com, Red-Dog.com - everyday there was a new Web hound running loose."
• Does Google hold the keys to the kingdom?, By Lisa Gill NewsFactor Network January 18, 2002
  http://www.newsfactor.com/perl/story/15885.html
  -1.23.02. [Story via yahoo dailynews <-- SearchDay]. Nothing new on Google, but good as another statement that G does well bec they're t only major SE not selling placement -- doing well by doing good, giving away information
  --quote: Consumer advocate group Commercial Alert blasted search engines last summer when it filed a complaint with the Federal Trade Commission, alleging that paid search engine placement is deceptive to consumers. The complaint specifically cited AltaVista, AOL Time Warner, Direct Hit Technologies, iWon, LookSmart, Microsoft and Terra Lycos because of their paid placement practices.
• Search Me - Doom ahead for search engines that charge listing fees, Hal Plotkin, Special to SF Gate, Jan 28, 2002
  http://www.sfgate.com/cgi-bin/article.cgi?file=/gate/archive/2002/01/28/srcheng.DTL
  -2.5.02. Quote: Put simply, the search and directory firms have put their futures in question by flouting time-tested business practices that require an absolutely clear separation between editorial content and advertising.
• Searching search engine perfection. The Guardian, Neil McIntosh January 17, 2002
  http://www.guardian.co.uk/internetnews/story/0,7369,634553,00.html
  -2.5.02. Mostly pretty basic discussion of Google, w mention of new SE's WiseNut, Vivisimo, Teoma. Says Google will have to watch out that they don't become the "hated Microsoft" of the SE world, bec they're so dominant
  -Quote: Danny O'Sullivan, ... is full of praise for Teoma and its relevancy, and suggests they could challenge Google as investment allows them to broaden their index.
• Teoma vs Google, round 2, Apr 2, 2002, Chris Sherman
  http://searchenginewatch.com/searchday/02/sd0402-teoma.html
  -4.5.02. Much emphasis on community, excellent.
• MSN – sullivan. says: MSN Search - Main results from own editors & LookSmart, Secondary results from Inktomi, Top 10 results from Direct Hit
• New MSN Search Emerges In Beta
  http://www.searchenginewatch.com/sereport/01/06-msnsearch.html
  -4.5.02. By Danny Sullivan, Editor, The Search Engine Report, June 4, 2001
• Search engines, Univ Tennessee libraries
  http://www.lib.utk.edu/refs/search.html
  -4.5.02. PU 1.02. MSN Search (http://search.msn.com/) Features a large web pages database that includes information from Encarta, MSNBC and other news sources, popular sites taken from DirectHit, as well as directory listings. Lists msn as one of t “big 4” of se’s.
• Review of MSN search, Greg Notess
  http://www.searchengineshowdown.com/features/msn/review.html
  -4.5.02. MSN Search is one of the largest of the Web search engines. It uses the Inktomi database. The basic search screen only shows a few options, but by choosing the Advanced Search link, the full range of search features is displayed. This review discusses the full set of options, some of which are only available in the Advanced Search. Use the table of contents on the left to navigate this review. xxxx Databases: MSN Search uses LookSmart for its directory and Inktomi for its search engine database. It also will show a link to Direct Hit results. In the Featured Sites section, results may come from Real Names or MSN destination sites. Note that MSN will not retrieve adult content, and that searches on terms such as 'sex' will give no results but will link to an adult search engine. xxxx Strengths:* One of the largest Inktomi databases * Page depth limit * Advanced search capabilities xxx Weaknesses: * Link searches must be exact * Inconsistent availability of truncation * No customization
• The Inktomi group, Greg Notess
  http://www.searchengineshowdown.com/features/inktomi/
  -4.5.02. Current Inktomi Partners – HotBot, MSN Web Search, AOL, Overture (formerly GoTo), iWon, and more
• yyyyyyyyyyy
  aaaaaaaaaaaaaa
  -2.5.02. zzzzzzzzzz
• xxxx